Survey: Paid Media Manager – Cloudways (google.com)

Mission:

To lead the paid media efforts to generate targeted and scalable traffic that converts across PPC, social, and display networks, driving to at least 20% of daily quality new users by end of Q1 2023.              

Outcomes:

• Prove and scale social ads to achieve daily quality conversion goals by Dec 31, 2022, ready to 3x in 2023.
• Build and test content and conversion funnels to achieve CPA target
• Optimize and scale performing campaigns to ceiling, while maintaining CPA and reducing CAC
• Rigorously maintain weekly performance dashboards and daily awareness of campaigns’ performance
• Collaborate with ad agency, marketing teams, and leadership to make continuous progress towards daily conversion goal
• Start with Facebook and Instagram Ads, and then replicate and scale to LinkedIn, YouTube, and TikTok
• Prove and scale non-brand Google PPC, Bing, and Display Ads to achieve profitable CPA targets and 3x daily conversions by Dec 31, 2022.
• Reduce non-brand CPA and achieve scalable conversions hitting agreed targets
• Build and test targeted funnels, nurture sequences, and retarging schemes to convert cold traffic into buyers
• Target keyword terms that appeal to big and busy website and agency owners to attract higher density of quality customers
• Optimize brand & semi-brand to reduce CPA by at least 25%.
• Test creative, landing pages, and nurture sequences to drive down CPA
• Identify new brand and semi-brand keywords and phrases to grow volume
• Explore programmatic ads and brand awareness campaigns to drive brand and semi-brand growth
• Hire, lead, and manage A-Player paid media team to achieve and exceed uncanny results.
• Recruit, hire, retain, and reward A-Player paid media team
• Set and manage quarterly Objectives and Key Results for the paid media team
• Lead, manage, and hold the marketing team accountable to goals
• Coach and mentor paid media team by removing obstacles and roadblocks, and empowering
• Collaborate across teams to drive traffic that converts to help scale product launches, feature releases, and company initiatives with paid media.
• Work with Product Marketing to amplify product launches and releases with paid media
• Work with Marketing teams to exceed special events campaign results
• Work with Marketing Ops to fulfill ongoing paid media needs around copywriting, design, development, and reporting dashboard creation

Role Competencies:

• Media planning and buyingo 7+ years’ experience
• Online ad platforms (Google, Facebook, YouTube, display network, programmatic, etc)o Deep experience with and understanding of online advertising platforms.
• Data & analyticso Deep experience with monitoring, optimizing, and scaling campaigns; Incredible attention to detail
• Funnel marketingo Deep experience building, testing, and scaling conversion funnels o A/B testing
• Copywritingo Highly persuasive headlines, copy, calls-to-action, and video scripts
• Digital marketingo Overall marketing savvy to understand and collaborate with various other performing channels
• Verbal and written communicationo Clear communicator to update leadership, manage teams, and sell ideas and performance through words
• Project managemento Strong organization around managing ongoing initiatives, tasks, and follow through on ideas; self-starter who thrives on getting results
• Results obsessedo Strong desire to work hard and participate in a thriving, fast-paced, dynamic environment; ie. you check the overnight numbers before you brush your teeth

Technical Skills (Preferable):

• FB Business Manager
• Google Ad Manager
• Mixpanel
• PowerBI (or equivalent)
• Google sheets expert
• WordPress
• Google Analytics & Tag Manager
• Google Suite

Qualifications:

• 6-7 figure monthly paid media budget experience
• B2B technology, hosting, or SaaS experience
• Direct response conversion funnel experience
• Digital agency market experience
• Facebook Ad Certified (or equivalent experience)
• Google Ad Certified (or equivalent experience)
• Google Analytics Certified (or equivalent experience)

  Note: Please fill out the attached above survey to proceed with the process