About Company:

RapidTack is a Research and Development (R&D) organization that deals with product research and development in the field of Robotics, Artificial Intelligence, Machine learning, and Software development.

• We aspire to develop products that will help in improving the human lifestyle—by bringing assistive machines and concepts into daily life.
• With a team of highly creative and enthusiastic tech experts, we are working on the state-of-the-art technologies and shedding light to the cutting-edge field of automation.

Roles & Responsibilities:

• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Marketing campaigns on different social media platforms
• Build meaningful connections and encourage community members through dialog and messaging
• Create and maintain company social media pages and profiles
• Moderate user-generated content and messages appropriately, based on company and community policies
• Formulation of strategies to build a lasting digital connection with online communities.

• Plan, handle and monitor the ongoing company presence on social media platforms (Twitter, Facebook, Instagram, YouTube, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase online donations and brand awareness.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Brainstorms new and creative growth strategies through digital marketing.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and website updates.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date.

Qualification Required:

• Bachelors or master’s degree in marketing or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends, SEMrush, etc.)
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing PPC campaigns on all major search engines.

Experience Required:

• Minimum 5 years of experience in Social Media Marketing.

Office Timings:            

• Monday to Friday (11:00 AM to 08:00 PM)
• Saturday (11:00 AM to 03:00 PM)

Salary & Incentives:

• Market competitive salary will be offered to the right candidates.