Roles & Responsibilities

• Identify opportunities and strategize plans to grow our apps organically on both App Store and Google Play Store through ASO.
• Keyword research strategies & optimization in title, full description, short description
• Track, analyze, and optimize keywords and rankings for our apps, as well as our competitors.
• Work with internal and external teams to produce creative content based on ASO strategies.
• Coordinate with internal and external teams to plan and prepare storefront creative assets and copies for A/B testing and implementations into actual stores in multiple languages.
• Keep track of version releases for our apps and make sure our ASO updates are accurately implemented into the stores.
• Audit and develop internal frameworks, processes and best practices and lead the ASO efforts across the company, for new and existing titles

Requirement: 

• Minimum of 2 years of proven ASO experience
• 2+ years of experience managing campaigns in search platforms
• Track record for creating and improving app store placement
• You understand the use and value of upper funnel and down funnel metrics
• You know how to create A/B tests and monitor to statistical significance
• Hands on experience on any third party App analytics tools
• Ability to work with precision in a deadline driven environment
• Experience managing and handling creative assets & meta-datacopies for Appstore, as well as for A/B testing
• Experience with ASO tools such as SensorTower, AppTweak, AppAnnie, etc.
• Experience with creative testing platforms such as StoreMaven
• Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods