This is a 100% Remote Full-Time Job with an agency located in Ottawa, Canada

Role

• We are seeking a Senior Demand Generation Specialist. Reporting to the Demand Generation Manager, the successful candidate will be a senior member of the marketing operations team.
• This is a key growth role within the organization and the successful candidate will be integral in the marketing operations team and will play a major role in its continued growth.

Responsibilities

• Setup, manage and optimize Google Adwords & Google Display digital advertising campaigns to drive client-defined KPI goals.
• Implement daily operations of Sidi.io marketing campaign execution:
• PPC – SEM & display
• Landing pages – WordPress, Instapage
• Familiar with WordPress, Shopify and other CMS platforms for the purpose of uploading content, installing plugins or apps, and placing Google Tag Manager & conversion tracking codes
• Work within established advertising campaign budgets and seek methods to lower CPA and increase ROI.
• Analyze data, trends and key consumer behaviors and make fact-based recommendations.
• Work with Client Success to develop and manage strategies and calendar of events for each client.

Qualifications

• 2+ years experience in a digital marketing role specializing in Search Engine Marketing (Google Adwords)
• You have the ability to work independently but enjoy functioning as part of a team.
• A commitment to self-improvement and open to coaching/mentorship.
• Strong written and communication skills.
• Ability to translate technical information into simple & digestible insights and to make strategy recommendations accordingly.
• Ability to recognize campaign success and failure and proactively pivot accordingly.
• Willing to roll up sleeves and to jump on the ad platforms to accomplish goal; can teach by showing.
• CRM Experience considered an asset (Hubspot, Marketo, Pardot).
• Results-driven.
• Strong computer literacy: Microsoft Office & G Suite, CRM, social media, Google Analytics comprehension.