Company Overview : 

Techline Pakistan is a leading AI based IT company aims to deliver superior IT Solutions to top tier domestic and international customers. Currently we are serving our clients in the area of AI, Big Data, Fintech and BlockChain Services around the globe. We take pride in developing alternative finance applications and our own machine-learning-based fraud prediction system to minimise charge backs merchants facing online. With the core objective of serving the planet, we improve the use of technology integrated with human potential. With over 1000 employees across the country, we offer individuals a variety of career development paths that enable them to contribute to our company goals as well as their professional development. Our attractive HR policies and inclusive work environment make us an employer of choice.

Job Overview:

We are looking for a talented Email and Strategic Sales Marketing Executive to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.

Responsibilities:

• Formed strategic business partnerships and negotiated new agency rates for all customers
• Served as Email Evangelist and worked closely with Internet Marketing Strategists, SEO, PPC and Conversion teams to align outbound lifecycle initiatives for all clients
• Created all content for clients' email campaigns including all copy for all campaigns
• Focused on list building and analysis for all clients to increase quality and quantity of new leads.
• Designed and built custom on boarding and nurturing programs to optimize ROI through email channels.
• Defined long-term strategic goals according to specific business needs for all clients and advised business owners on best practices to maximize ROI.

Requirements:

• Proven work experience as an Email marketing manager or Digital marketing specialist.
• Hands on experience with HTML and content management systems.
• Proficiency in marketing automation technology.
• Knowledge of SEO/SEM and Google Analytics.
• Familiarity with analytical and database tools.
• Excellent written communication and copywriting skills.
• Strong project management skills.
• An ability to work under tight deadlines.
• BSc degree in Marketing or relevant field.

 Perks and Benefits:

• 25 paid holidays yearly
• Overtime: Single pay rate for overtime
• Bonus: Performance-based as per the evaluation
• Medical and Life Insurance
• Increment: Performance-based increments
• Promotion: Performance-based promotion
• Lunch provided
• EOBI
• Local and International Trips